The Importance of Memory

A business man traveling in the mid-west was told about an Indian, living in the vicinity, who had a most fantastic memory. Having just completed a memory course, and priding himself on his own newly acquired achievements, he decided to visit this Indian to see whose memory was better.

He introduced himself to the Indian and proceeded to test him. The memory expert answered every question quickly and accurately. His mind was storehouse of knowledge, containing such information as the important dates, scientific theories, etc. the business man couldn’t stump him. Finally, he decided to try one last question. “what did you have for breakfast on the morning of April 5th 1931?”

The Indian didn’t hesitate for even a second, as he answered, “Eggs!”

The business man took his leave, completely stunned by this prodigious memory. When he arrived home, he told all his friends about it, only to have them scoff and say that eggs were usually eaten at breakfast, and that anyone could have answered that.

As the years passed, the man began to believe this, until one day he found himself back in the mid-west on a sales trip. One afternoon he happened to come upon the same Indian he had met here years ago. Wanting to show that his memory for faces was pretty good, he raised his hand in the traditional Indian greeting, and  said, “How.”


The Indian thought for just a moment, and then answered, “SCRAMBLED!”

                 ALTHOUGH THE above anecdote is pretty silly, since no one would ask anyone to recall what they had for breakfast years ago-you’d be surprised at the questions some people ask me. If I had a conversation with a person some  time ago, they’d ask me to repeat the conversation exactly; or, if I’m spied reading a newspaper, someone is sure to grap it from me and nisist that I prove that I’ve memorized it word for word. They don’t realize that the beauty of having a trained and systematic memory is that I can remember what  want to remember.

               It would be kind of ridiculous for me to memorize the daily paper would for word. There is no need for that; however, I can and do remember anything that I come across that I feel is important enough to memorize. I just make an association for it as I read it. When I read a story or novel, I am usually reading for enjoyment only, and I’m not at all interested in remembering what I’m reading. There are some things that we all want to forget; for example, it is diplomatic to remember a woman’s birthday but not her age.

           After completing this book, I hope that all of you will be able to remember anything you  read, that is, if you want to. As I’ve mentioned before, you can remember anything if  you so desire. These memory systems just make it easier for you may feel that it is much easier to write with that. You  may feel  that it is much easier to write down a telephone number than to stop and make an association as I’ve explained. Well, I must association as I’ve explained. Well, I must admit that it probably would be faster and easier, at first; but you wouldn’t be helping your memory.

           You might feel that since there are millions of reference books  to use whenever you need  certain information, why bother to remember. And, of course, most business men have secretaries to remember for them.

          Yes it’s true that business men have secretaries, but they probably wouldn’t be in the position to hire one if they didn’t  have good memories for their businesses in the first place. And, how long do you think the secretary would keep the job if she couldn’t remember?

          Although there are millions of reference books, and we certainly need them-a lawyer pleading a case in court memory than have to stop to look it up. If  he could quote pages and laws  from  certain law books, the  judge and jury would most certainly be favorably be favorably impressed. A carpenter doesn’t stop to look  at a book when he has to use a particular tool; he remembers how to use it. If an emergency arises on the operating table, the surgeon acts immediately. All the medical books  in existence wouldn’t help that patient, if the doctor didn’t remember just what to  do. When  you visit your doctor and tell him the symptoms of your illness, he doesn’t have to refer to the  notes he wrote while attending medical school-he remembers which ailment has  which symptoms.

             Those that write new ideas on old subjects must know or remember all the old ideas first. Could a man like professor  Einstein come up with new formulas and theories if he didn’t know or remember all the current ones?  Of course not. The telephone would never have been invented if Alexander Graham Bell had not known or remembered existence. If it were not for memory, we would never have new inventions.

            I could go on, ad infinitum, demonstrating how and why the memory is important; or why it is not always convenient to  refer to books or lists. Most everything we do is based on memory. The things we often say we do by “instinct” are really done through memory.

          Writing things down just isn’t enough in itself to help you remember. Why are some children slow in school, even though they write notes in class? It is not because they are stupid! It is  because they  don’t remember their work. In school they are told they must remember certain things , but unfortunately, they are not taught how to do so.

          So, a trained and retentive memory is certainly important.

           It is getting over the first hurdle that is always the most difficult in any new thing you learn. The first hurdle in training your memory, is to actually use my system . use it, and it’ll work for you. Just knowing the system and still writing phone numbers on paper,  is the same as not knowing the system at all.

           Those of you who happen to know how to type fairly rapidly-do you recall how you felt when you first started to learn typing? You thought you’d never get the hang of it, and felt that others, who did type well, were just more  suited for it than you  were. Now, you probably can’t understand why you felt  that way  there is nothing  natural than for you to sit down and type rapidly. Well,  it’s the same with a trained memory. I believe  that I can memorize a telephone number faster than anyone can write it, and, I strengthen my memory each time I do so. When I first started using these systems, I felt  as you may feel  now; that it is easier to write things down and forget them than to bother with associations. But keep at it,  and you’ll  feel the same about this as you do about typing. You’ll wonder, after a while, why it took any effort at all, in the beginning.

                The thing to keep in mind, above all else, is to make all your associations ridiculous and/or illogical. Many of the systems being taught today, and those in the past, do not stress this nearly enough. As a matter of fact, some of them will teach you to make logical associations. There’s  only one fault with such systems, as far as I’m concerned-they won’t work. I do not believe that you can remember logical associations anywhere as well, or as easily, as ridiculous ones.

             Some of the old systems taught the student to correlate two objects when he wanted to remember one in conjunction with the other. A  correlation meant to link the two  objects by means of other words which either sounded alike, meant the same, were the exact opposites or were  brought to mind somehow or other. This happens to be an excellent imagination exercise, so let me explain it to you. If you wanted to remember “pencil” and light “bulb” for some reason; you might reason this way:-

            Pencil-lead-heavy-light-bulb.

            Do you see the process? Pencil would naturally make you think of lead; the mineral lead is very heavy; the opposite of heavy is light; and light logically leads you to bulb.

           How would you correlate “diamond” to “ cigarette”? well, here’s one way: diamond-ring-smoke ring- smoke-cigarette. Actually, you can correlate any two objects to each  other; even the  most unlikely things. Of course, it’s much easier to remember “pencil” and “bulb” bulb instead of a pencil; or, throwing a switch, and a pencil lights instead of a bulb. As far as “diamond” and  “cigarette” is concerned, if you, “saw” yourself smoking a diamond instead of a cigarette, you’d certainly recall it the correlations only because it is  a good imagination exercise, and because you might have some fun trying it with your friends. The idea, of course  is to use as few words as possible in order to correlate any two items.

          Correlations are a fairly current idea for memory training, but as I’ve already told you, memory systems go back as far as early Greek civilization. I believe it was Simon ides, the Greek poet, who first used something like the peg system in the year 500 B.C. He used the different rooms of his house, and the pieces of furniture in  the various rooms, as his pegs. This  is limited, but it will work. If you would make up your mind to use the rooms of your house and the furniture in a definite order, you would have a list of peg words. These would be the things you already know or remember, and any new thing to be memorized would be associated to them.

          This must have worked for Simon ides,  because one of the stories about him. Tells of the time he was giving a recitation at a banquet, and the roof of the building collapsed. Everyone was killed except Simon ides. Because of  the mangled condition of the bodies, they could not be identified for burial. Simon ides was able to tell just who each one was; for he had memorized their positions around the banquet table.

        Coming back to modern times-General George Mar-shall received some favorable publicity because of something he did at some of his press conferences. He told the newsmen to interrupt him and ask him any questions, at any time during his talk. The reporters would do that, asking questions pertaining to the topic that the General  was discussing at that moment. General Marshall would listen to the questions  but went right on with his talk. After the talk was completed, he would look at one of the men who had asked a question, and  answer that particular one. He would then look at another man, and answer his question. He did this until all or most of the questions were answered. This was always of great amazement to the newsmen; but it is quite easy with the aid of a memory systems.


           Former postmaster James Farley had a reputation of knowing some twenty thousand people by their first names. In an article for the N. Y. Times, Mr. Farley called remembering names the “most effective of all forms of flattery.” His marvelous memory for names was certainly a great help to him. It is even said that Mr. Farley’s campaigning and calling people by name was influential to wards the late Franklin Roosevelt’s first election to the presidency.
I don’t expect you all to be influential in the election of presidents, but you can certainly improve your memory beyond your wildest hopes, if you will learn and use the systems taught in this book.


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